Forplay designed the, now famous, school girl costume for Britney Spears, and her dancers, for Britneys debut music video Hit Me Baby OneMore Time.”
Today, the school girl costume has become a staple of the Forplay brand, exemplifying the companys ability to cater to high-end and celebrity clientele.
But Britney is not the only celebrity fan of Forplay. The companys two flagship retail stores, located on legendary Hollywood Boulevard, regularly serve such notable celebrities as Carmen Elektra and Pamela Anderson. Recent fans of Forplay also include Paris Hilton, Tori Spelling, Kimberly Stewart, Carolina Bacardi, Lindsay Lohan, and Nicole Richie.
For more than a decade, Forplay has been setting the standard for trendsetters in womens apparel